111
enquiries in the first month
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111 enquiries at ₽229 each in one month: launching shipping container sales on Avito
20/40-foot shipping container sales. End-to-end Avito management: audience research, account design, ad setup and testing.
₽229.3
Average cost per enquiry
₽25,458
Avito spend
The starting point
The client sells 20-foot and 40-foot shipping containers. We built the Avito account from scratch: designing the profile, launching ads and generating enquiries from potential buyers.
I managed the project end to end: account design, ad setup, testing different presentations for different audiences, and competitor and audience research. The project ran for one month.
Preparing the launch
Before launch, we researched the audience and competitor offers, then prepared account visuals and ad variations for 20/40-foot shipping container sales.
The profile covers highlighted key offer details: photos before purchase, selection by price, condition and logistics, and working under a contract.
Profile design for desktop and mobile
We prepared a wide cover, a mobile cover and an avatar. The visual presentation consistently shows shipping containers, clear sizes and selection terms.
Creating and testing ads
We set up ads and tested presentation variations for different audiences. The dashboard records 249 active ads during the reporting period.
Below are nine examples of ad visuals from the project materials.
Product details and terms in the creatives
Additional information creatives show uses for refrigerated containers, pre-sale preparation and equipment checks.
First-month results
Reporting period: 26 September – 25 October 2026.
2 272
Ad views
111
Avito dashboard enquiries
179
Favourites
From a new account to first enquiries
Within one month, we prepared and launched a shipping container sales account, covering profile design, ads and tests of different presentations.
The first month generated 111 enquiries on a spend of ₽25,458. Avito reports an average cost per enquiry of ₽229.3.
| Metric | Result |
|---|---|
| Avito spend | ₽25,458 |
| Average cost per enquiry | ₽229.3 |
| View-to-enquiry conversion | 4.9% |
| Active ads during the reporting period | 249 |
Client feedback
The client reported many genuine enquiries, including enquiries for large volumes. Further sales were constrained by stock availability: the existing suppliers could not fulfil the enquiries, so the client started looking for new suppliers.
