81
Unique leads, with duplicates removed
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How we launched Avito from scratch and generated 81 leads in one month
Metalluga provides laser metal cutting in St. Petersburg and the Leningrad region, with production based in Kolpino.
We researched demand, prepared the listings, and designed the profile. Cost per unique lead: ₽387.79.
September 8 – October 7, 2026
387.79 ₽
Cost per unique lead
1 208.10 ₽
Cost per qualified lead
The starting point
Metalluga was entering the laser metal cutting market. We launched its Avito presence from scratch: creating offers, designing the profile, and generating the first enquiries.
The brief set a target of at least 30 relevant enquiries per month. The main service was laser metal cutting in St. Petersburg and the Leningrad region.
The first-month report recorded 81 unique leads. Relevant enquiries and all unique leads are different measures, so this figure is not a direct comparison with the target.
We started with demand and competitor research
We reviewed searches by service, price, and material, then compared competitors’ headlines, offers, prices, and images.
40
Listings analysed
20
Full listing texts reviewed
15
Listings reviewed for their images
The listings highlighted the specific service, metal thickness, in-house production, and the information needed for a quote.
We wrote listings around customer needs
We wrote 10 listing texts with separate offers based on materials, price, and customer needs. The monthly statistics recorded 11 active listings.
We added technical specifications, quoting requirements, and information about production in Kolpino. Each listing explained what customers should send with their enquiry.
We designed the profile and price list
We created a consistent visual identity: a profile avatar, desktop and mobile covers, and a laser cutting price list. The price list showed rates by metal thickness and cutting volume, a rush rate, and the minimum order.
We built an image library for the listings
We used AI to create images of the workflow and finished parts: loading a sheet, operating the machine, a close-up of a part, and a batch of cut parts.
First-month results
Reporting period: September 8 – October 7, 2026.
81
Unique leads
387.79 ₽
Cost per unique lead
1 208.10 ₽
Cost per qualified lead
14 784
Listing impressions
930
Views
213
Favourites
Which listings generated the most contacts
Three listings generated 51 of the 65 contacts in the Avito export — around 78%. The sheet metal cutting listing generated the most contacts.
| Listing | Views | Contacts | Conversion rate | Cost per contact |
|---|---|---|---|---|
| Laser sheet metal cutting | 179 | 28 | 15.64% | 267.65 ₽ |
| Laser cutting of steel 0.75–22 mm thick | 336 | 14 | 4.17% | 925.55 ₽ |
| Laser cutting of steel 0.75–22 mm | 242 | 9 | 3.72% | 722.91 ₽ |
From launch to the first enquiries
In one month, we built and launched the foundations for acquiring customers on Avito: research, listing copy, profile design, a price list, and an image library.
The first month generated 81 unique leads at ₽387.79 each. The reported cost per qualified lead was 1 208.10 ₽.